Tony Onwuchekwa aka Tony Doe is an Audio Content Strategist, with years of experience on-air, in production and management for multi-format radio stations, most recently at 93.7 FM, Onitsha, where he led a team of on-air talents as Programmes’ Manager to top 3 status in the region, growing the audience share by 75% in 3 months. He currently curates, produces and hosts the informative hybrid newsletter-podcast, ‘Into The Podverse’, which explores challenges and opportunities for podcasters from an African perspective.

This episode is sponsored by the coaching company of the host, Paul Zelizer. Consider a Strategy Session if you can use support growing your impact business.

Resources mentioned in this episode include:

Interview Transcript with Tony Doe (Onwuchekwa)

NOTE: While it’s not perfect, we offer this transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.

You can read the full transcript of this episode here

Key topics Covered in interview with Tony Doe (Onwuchekwa)

1. Podcast Introduction

Overview of the "Awarepreneurs" podcast
Mention Paul Zelizer's focus on social entrepreneurship

2. Guest Introduction: Tony Doe

Background in radio and engagement with audio content
Hosting the "Into the Podverse" podcast
Involvement with podcasting in Africa

3. Evolution of Media Consumption in Africa

Shift from traditional to on-demand formats
Examples of African podcast platforms (AfriPods, Jamit, Jollof Radio)

4. Podcasting Benefits

For Radio Stations
- Reach non-live audiences
- Extend conversation and engagement
For Businesses
- Maintain audience connection
- Monetization opportunities

5. Podcasting and Revenue Strategies

Incorporating various ad types in on-demand content
Flexibility in messaging compared to radio
Examples of impact podcasting om Africa (e.g., Nigeria Info)

6. Challenges in African Podcasting

Limited data on audience behaviors
Developing adequate local tools
Difficulties in monetizing due to limited access to global payment platforms

7. Building Podcast Communities

Tony's involvement in Naija Pod Hub, APVA, and other networks
Importance of networking for content creators

8. Tony Doe's Podcast Initiatives

Hosting the Tony Doe Podcast and Into the Podverse
Discussion of African podcasting challenges and innovations

9. Future Prospects and Collaborative Efforts

Tony's optimism for growth tied to better data and collaboration
APVA's role and community engagement through awards and watch parties

10. Recommendations and Resources for Podcasters

AfriPods for hosting and monetization
Podnews for global podcast updates
Encouragement to engage with communities like APVA

11. Guest Strategy for Aspiring Podcasters

Starting as a guest to build presence and experience
Keeping records of guest appearances

12. Case Study: Hepatitis Radio Show

Transitioning from radio to podcast to maintain dialogue
Benefits for educational content and maintaining message consistency

13. Podcasting for Social Impact Leaders

Amplifying authority and reach
Building trust and engagement through authentic voice
Using video podcasting to complement visual content

14. Getting Started with Podcasting

Choosing between starting a podcast or guesting
Building experience before creating a personal podcast

15. Conclusion

Emphasis on podcasting as a tool for social impact
Encouragement of engagement and storytelling through podcasts.

351 | The Power of Podcasting in Africa with Tony Doe