352 | Helping Justice Involved Individuals Get Living Wage Jobs with Rose Velasquez

Rose Velasquez is the CEO of Hiring Hub, an executive recruitment firm specializing in helping high-performing companies find top talent. With over a decade of experience, Rose is passionate about matching individuals with roles that align with their true strengths. She believes the right job can transform lives and drive organizational success. A native of Arizona, Rose relocated to Albuquerque, New Mexico in 2002 and built her career around empowering job seekers and employers. Her commitment to building passionate, productive teams has made her a trusted partner for Southwestern organizations, ensuring every hire strengthens a company's culture and long-term success. One of the things Hiring Hub is best known for is it’s Second Chances placements.

This episode is sponsored by the coaching company of the host, Paul Zelizer. Consider a Strategy Session if you can use support growing your impact business.

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Second Chances Hiring Interview Transcript with Rose Velasquez

NOTE: While it’s not perfect, we offer this transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.

You can read the full transcript of this episode here

Key topics Covered in Second Chances Hiring Interview with Rose Velasquez

Podcast Introduction and Guest Background

  • Podcast Introduction

    • Mission of the "Awarepreneurs" podcast.

    • Focus on insights from social entrepreneurs.

  • Guest Introduction

    • Rose Velasquez, CEO of Hiringhub.

    • Focus of her company: Connecting top talent with high-performing companies.

  • Rose's Background

    • Over a decade of recruitment experience.

    • Moved from Arizona to Albuquerque in 2002.

    • Involvement in community service and belief in a healthy community for business success.

Second Chance Hiring Program

  • Genesis of the Program

    • Started in 2022 due to staffing challenges in sanitation roles for a city contract.

    • Proposal to hire individuals with non-relevant felony backgrounds was accepted.

  • Successful Outcomes

    • Resulted in fully staffed departments in historically challenging sectors.

  • Not Part of the Core Mission

    • Initially, second chance hiring wasn't a core mission of Hiringhub.

    • Evolved as an innovative solution to staffing issues.

Support and Resources for Entrepreneurs

  • Support and Collaboration

    • Importance of seeking support and resources as an entrepreneur.

    • Embedded support systems and programs like Thrive, an SBA-recognized MBA-level accelerator.

  • Incubators and Success Rates

    • Higher success rates for businesses started in incubators.

    • Encouragement to leverage such resources.

Networking and Peer Support

  • Value of Networking

    • Stress reduction and improved business outcomes through networking.

    • Benefit of connecting with others in the same industry, even competitors.

  • Positive Outcomes from Collaboration

    • Successful collaborations within cohorts like Thrive.

    • Example of "rising tide lifts all boats" mentality in New Mexico's business culture.

Power of Storytelling and Encouragement

  • Impact of Storytelling

    • Testimonial success story of a formerly incarcerated individual.

    • Importance of sharing these stories to inspire others.

  • Encouragement to Share Stories

    • Call to action for sharing impactful stories and testimonials in the entrepreneurial community.

Community Focus and Albuquerque’s Role

  • City Criticism

    • Albuquerque's issues with homelessness and crime.

    • Importance of providing opportunities for people exiting the justice system.

  • Placement Strategy

    • Specific placements to avoid community centers and parks.

    • Focus on best integration locations.

Empathy and Understanding

  • Empathy in Approach

    • Understanding the city’s perspective on issues like homelessness and graffiti.

    • Motivational and empathetic approach for the city's concerns.

Program Goals and Success Stories

  • Program Objectives

    • Goals to provide jobs for people leaving jails/prisons.

    • Addressing the challenges of reintegration into society.

  • Success Story

    • Testimonial of a woman transitioning from jail to employment.

    • Impact of community support and a simple Christmas gift.

Program Scale and Expansion

  • Current Scale

    • Involvement of 20-30 companies in Albuquerque willing to hire through the program.

  • Expansion Plans

    • Plans to expand to new states, including Arizona.

Business and Community Support

  • Tax Incentives for Employers

    • Work Opportunity Tax Credit for hiring individuals with felonies and veterans.

  • Hiring Hub’s Unique Role

    • Broader scope beyond recruitment, including employing individuals with diverse backgrounds.

  • Community and Business Support

    • Support for second chances through Hiring Hub's services.

  • Involvement with Nonprofits

    • Aligning mission with other Albuquerque nonprofits.

Legal and Practical Considerations

  • Consulting with Legal and HR Experts

    • Importance of consulting with an attorney or HR consultant for hiring justice-involved individuals.

  • Background Checks and Probation Relationships

    • Ensuring past crimes do not impact current job roles.

    • Value of building relationships with probation departments for monitoring and accountability.

Addressing Employer Concerns

  • Motivated Hires and Safety Measures

    • Placing motivated individuals while ensuring safety and responsibility.

    • Processes and guardrails to ensure successful outcomes.

Emotional and Motivational Impact

  • Emotional Fulfillment

    • Tangible differences the program makes in people’s lives.

  • Community Giving

    • Encouragement to give back to the community as a way to invigorate business endeavors.

Listener Engagement and Contact Information

  • Listener Engagement

    • Paul Zelizer’s appreciation for listeners and requests for topic/guest suggestions.

  • Contact Information

    • Rose invites collaboration and inquiries via her website and phone.

  • Wider Audience Outreach

    • Encouragement for listeners, especially from New Mexico, to spread the word about Rose's work.

Paul Zelizer