365 | Community, Diversity and the Growth of New Mexico as a Tech Hub with Vicki Apodaca

Once called a “unicorn” for her entrepreneurial approach, Vicki Apodaca is a seasoned marketer, entrepreneur, and philanthropist. Vicki has been a founding member of several tech startups (Phalanx, StellarFi, Joust, and Soply), and have also been through two exits (Joust acquired by ZenBusiness, Starship HSA acquired by Optum). Her passion in go-to-market and marketing strategy has led her to now be a Fractional CMO and Advisor across several startups worldwide. A native Burqueña, Vicki co-founded the New Mexico chapter of Techqueria – a Latinx in tech 501(3)(c) nonprofit – and NMClimate – a community for climate and energy-focused entrepreneurs. She lives in a cozy home with her partner and two Pekingese who run their house.

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Awarepreneurs Interview Transcript with Vicki Apodoca

NOTE: While it’s not perfect, we offer this transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.

You can read the full transcript of this episode here

Key Topics in Interview with Vicki Apodaca on Atomic 66

Introduction of Vicki Apodaca

  • Overview of Vicki’s background and achievements.

  • Mention of Vicky's advocacy and role in Techqueria New Mexico.

  • Lighthearted banter about her puppies.

Boomerang Story Concept

  • Explanation of the "boomerang story" of New Mexicans returning after leaving.

  • Vicki’s educational background and journey from New Mexico to Austin and Scandinavia.

  • Her experiences abroad in Australia, Poland, and Copenhagen.

Vicki’s Entrepreneurial Journey

  • Involvement in startups and what led her to entrepreneurship.

  • Experience with a European startup and returning to America.

  • The transition from consulting to a founding role in Phalanx.

Starting Techqueria New Mexico

  • Motivation to start a Techqueria chapter in New Mexico.

  • Collaboration with other local tech enthusiasts.

Developing the New Mexico Tech Ecosystem

  • Discussion on Albuquerque's current tech ecosystem and potential growth.

  • The collaboration among different sectors in New Mexico.

Atomic 66 Event

  • The concept and mission behind the Atomic 66 event.

  • Tracks and themes of the event: software and AI, tech accessibility, climate and advanced energy, entrepreneurship.

  • Goals for drawing regional and national attention.

Economic and Tech Development in New Mexico

  • Insights into the economic potential and integration of different industries.

  • The role of Atomic 66 in driving economic and tech development.

Vicki’s Perspective on Future Growth

  • Vision for New Mexico as a tech hub in the next five years.

  • Importance of community, diversity, and collaboration.

Conclusion

  • Vicki’s passion for supporting entrepreneurs and her role in Phalanx.

  • Encouragement for listeners to connect and engage with Vicki’s work.

Paul Zelizer