305 | Igniting Gratitude into Social Change with Kayoko Mitsumatsu
Our guest this week on the pod is Kayoko Mitsumatsu. Kayoko is the Founder and Executive Director of Yoga Gives Back, an organization which mobilizes yoga practitioners worldwide to channel their gratitude into empowering Indian women and children to create sustainable lives. Their motto is, "For the cost of one class, you can change a life."
This episode is sponsored by the coaching company of our host, Zelizer Consulting Services.
Resources mentioned in this episode include:
Igniting Gratitude into Social Change - an interview with Yoga Gives Back’s Kayoko Mitsumatsu
NOTE: While it’s not perfect, we offer a transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.
You can read the full transcript of this episode here.
Time Stamped Overview
00:59 Paul Zelizer welcomes Yoga Gives Back’s Kayoko Mitsumatsu to the show.
02:54 Microfinancing led to creation of life-changing program.
6:49 Kayoko’s 30-year dedication to public television, starting nonprofit.
09:03 Yoga teacher follows passion, inspires volunteers worldwide.
12:25 Building Yoga Gives Back, an organization that helps yoga practitioners have long-term impact.
17:02 Microloans and education programs empower women in India.
23:28 How Yoga Gives Back helps the global yoga community have positive impact.
28:31 Yoga Gives Back’s ambassador program and filming inspiring stories.
31:09 Podcasting amplifies impact stories for $500.
34:58 Yoga Gives Back impact - 16 years empowering 2400+ women, children in India. Yoga communities in 30 countries support. Raised $100,000 during COVID. Seeking scaling project. Challenge: quantifying global yoga community empowerment.
38:03 Two buckets: impact and scaling, impressive numbers
:43:31 Struggle to engage big brands, but persist.
52:12 Check show notes for links and support.