200 | Lessons From 200 Episodes: Grow Your Social Entrepreneur Business with Paul Zelizer
An image with the number 200 on it to celebrate the 200th episode of the Awarepreneurs podcast
This is a special celebration episode of the pod - our TWO HUNDREDTH EPISODE! In the spirit of service, Paul Zelizer - host of the Awarepreneurs podcast - shares 5 lessons he's learned from 200 deep dive interviews with some of the world's leading social entrepreneurs. Paul shares this collective wisdom to help you grow your social entrepreneur business.
Resources mentioned in this episode:
The Imperfect Show Notes
To help make this podcast more accessible to those who are hearing impaired or those who like to read rather than listen to podcasts, we’d love to offer polished show notes. However, Awarepreneurs is still a startup with limited resources. So we’re not there yet.
What we can offer now is these imperfect show notes via the Otter.ai service. The transcription is far from perfect. But hopefully it’s close enough - even with the errors - to give those who aren’t able or inclined to learn from audio interviews a way to participate.
Lessons from 200 episodes: Grow Your Social Entrepreneur Business with Paul Zelizer
SPEAKERS
Paul Zelizer
Paul Zelizer 00:01
Hi, this is Paul Zelizer, and welcome to the Awarepreneurs Podcast. This podcast is all about the intersection of three things, conscious business, social impact, and awareness practices. Usually what I do is interview a thought leader in this intersection, someone has market tested experience, it is already transforming minivan. But today, it's our regular monthly solo episode. And so we'll be spending this episode together. Before I get into the topic today and share some thoughts on what I've learned from 200 episodes, listeners, yes, thank you so much for your support. 200 episodes, that's mind boggling. I didn't think we'd get here. We could really use your help. If you could go to Apple podcasts or whatever app you're listening to this show on and do a rating and review. It helps tremendously. Thanks so much for considering. So that's right, our topic today is Lessons learned from 200 episodes: Grow your Social Entrepreneur Business. Now, I just want to take a moment and say thank you, to everybody who's listened to everybody has hung in there. When I look back from Episode 1, and two and seven and 20. You know, I had a vague idea of what I wanted to do with this podcast. And I had a sense of what podcasting might mean as a medium. But I really didn't have a good idea. I had been a blogger, and then I started doing a Facebook Live show for a number of years. And a mentor of mine said, “Paul, you would really rock podcasting, I think it would really be helpful to your business”. And let me tell you why his name is Keith Carlson, nurse, Keith podcast, this is podcast a big shout out to Keith. And if you know anybody who's interested, something in the medical realm with heartfulness, and care and compassion and where social context or is interested in leveraging their medical backgrounds into the realm of entrepreneurship, Keith is remarkable. I'll put a link to Keith’s show in the show notes. So Keith helped me understand that podcasting is this incredibly intimate, relational, long term way of cultivating relationship at scale, I kind of got it, but I didn't really understand. So 200 episodes in, there's things I wanted to share about what I've learned and what might be helpful to you, as you're thinking about growing your business, that's about making the world a better place. So the five things, I'll tell you what they are, because I remember back in my communications class, in college, which was a long time ago, you tell them what you want to tell them, tell them and then tell them what you told them. So the five things are deep dialogue and the power of deep dialogue, engaging leaders as a way to grow your business with more ease and more grace, the difference between vulnerability and why that's so important, and coming from your own ego, and how that can really get in the way of you having the positive impact that you want to have consistency and being willing to iterate your way into where you're trying to go. As opposed to letting perfectionism take the driving the steering wheel of your business journey. And the last one is to know who your ideal client is to really listen to them, and ignore or at least de emphasize what you're hearing from somebody who's not an ideal client. So I've got a few thoughts on each of these, I'm going to go into a little more depth. But again, just a big thank you listeners, I'm so incredibly grateful today. So the first suggestion I have or the first thing I've learned in over 200 episodes is the power of deep dialogue. Now, there's a lot of people who talk about their you know, business being a medium or a way to try to make the world a better place. And sometimes if you know it's like a continuum, sometimes that's very deeply baked into the DNA and what somebody means by the world being a better place has a deep understanding of inequality and all the ways we got into the messes. We are here what's going on in terms of the environment and political systems. And as it's just, you know, less that's not as, not as deep and intense, as I would like. Here are the deeper end of the pool, in terms of both the inner aspect of being humans living consciously on the planet, and also an awareness of why we're in some of the messes that we are and the way some humans grab power and don't share it equitably and resources with other humans. These are complex and nuanced situations we find ourselves in and trying to come across says the expert over and over and over again, by yourself in a disconnected, isolated way is not my suggestion for a good time or even a very effective way to grow business. There is still some kind of old school marketers that tell you you're supposed to be the authority in your sector. And, yes, you want to be seen as knowledgeable. But I am a big believer in the power of dialogue. And doesn't have to be through podcasts when we are in a space and were in the conversations at the leading edge of what's happening in a space and can at least point our fingers at what some of the many nuances are that lead to the complexity of why somebody just can't snap their fingers, why can't we just fix our environmental problems by snapping our fingers? Well, because it's freaking complicated. I like having power. I like being able to get in a vehicle and drive to the mountains and do my trail running. If you're listening to this podcast, you know, I love them out. You know, I live in downtown Albuquerque, I'm closer to nature than in some cities. But it's not like I can just walk out my door into the wilderness in the wilderness is a real value of mine. So transportation, there's things that, you know, comfort and even all the resources that go into a podcast, Mike and the podcast setup that I have before me right now, there's a lot of things modern humans want, even those of us who live on the relatively simple end of things, and it's complex, what's contributing to our environmental problems. And as a human, in modern times, I contribute to that as well. And that's not a comfortable thing to understand or to unpack. And if somebody is really going to help make the world a better place in terms of humans living sustainable on planet Earth, there's some hard conversations that need to happen. Here's somebody who's afraid of having hard conversations. Now you're on the wrong podcast, I can't help you. But if you're somebody who's courageous, and really wanting to move the needle, being willing to have a hard conversation, even when or even, especially when you don't have all the answers, that were the kinds of people that I want as my clients that I want as my community members that I think are willing to actually do the work, and that when we invest our time together. That is how you move the needle in terms of a social entrepreneur business that I respect, again, not everybody's on that deep end of the pool. And if you're not, I totally understand it's a, it's a scarier place to be, it's a more vulnerable place to be to not have all the answers. And yet, the way out of that dilemma is to, you know, turn down the volume on having to be the authority and the one who knows all the answers. If you can allow yourself to demonstrate that you're in dialogue, you're a perpetual learner, you have a sense of what the leading edge conversations in your space are. And you have some way of bringing those conversations into the marketplace, again, can be a blog, your newsletter, your YouTube channel, a podcast, not so much about the forum today, this is not go start a podcast. That's not the title. His episode is what I've learned from doing this for a while. And the places that I've seen people respond the most is when the in terms of results from this podcast, this one, the dialogue has been the most interesting, the most honest, the most leading edge and not something from 40 years ago, not that that's bad. But if everybody's talking about the same thing, and that's what we're talking about on this podcast, that's what you're talking about in your newsletter, the same stuff people are talking about 40 years ago, and then you're struggling to grow your social entrepreneur business, well, ouch. And I have a lot of compassion. And that's the safe card to play. And there's a lot of people who've already played that card. So how can you walk a little further out into the realm of courageous conversations and deep dialogue. And that's where I think social entrepreneur businesses need to be to grow and to thrive. Number two, thinking about connecting with leaders. When I was growing, my business I started first started 14 years ago, and it was an earlier iteration. It was more in the personal growth and helping people who had personal growth and spiritual focus businesses, you know, thrive and I've shifted a little bit more into the realm of social entrepreneurs, but in both of those iterations or in the multiple iterations I've had in my business, I've always had especially early on a push pull relationship with the leaders. I looked up to certain people in spaces I moved, I wanted to connect with them. But I felt really ambivalent. And I didn't know what I had to offer. And it was easier to, you know, find somebody who was newer than I was or knew less than I did. And when I was in a space where I could connect with leaders, I often times didn't know how to do that. One of the things I love about having a podcast is it's helped me find a more easeful path to being in direct relationships with leaders. For instance, a lot of leaders will come to me and pitch ideas, people with incredible knowledge and many, many years of experience, when they have something new that they want to offer. So they wrote a book, they've got a new course, they're doing an online program of some kind, they start a new venture, right? Again, this isn't go start a podcast episode. But finding ease full and graceful way to connect with leaders is such a gift to give yourself. First of all, by definition, you get yourself into conversations with people who've been on the leading edge for a long time. And that's a game changer. But also, in general, leaders tend to have more developed and established networks. This afternoon, I'm meeting with a potential new client that came from a leader that I know, is a long term listener to this podcast, and is a member of the aware printers community. And this person has a well developed network. She's been on the podcast, she knows what we're about. And said, given the kind of business that you're starting, you might want to go talk to Paul, I think he could really help you. Now, that doesn't mean that can't happen with somebody who's newer in business or doesn't have quite an established, you know, as established network. But by definition, people who not are self proclaimed leaders, but really are leaders in a space, they've been doing it a long time, people turn to them naturally, because they've been at it for a while. And they've earned the respect by providing quality information, and being able to deliver results. Year after year, those kinds of leaders are much more likely to be able to send people your way. And it's a more organic, they can also put you in touch with other leaders, they open more doors, they know how to access, financial capital, social capital, the kinds of resources you need to grow, leaders tend to have more access to that. So see how you might begin to think a little differently about how you can connect to leaders in your space, how you can provide value, how you might be able to find genuine connection with people, whether that's connecting on social media, pure listener, you know that I love LinkedIn, as an incredible opportunity to form meaningful relationships with leaders in almost any space if you're paying attention. And if you don't know where to find them. Use a simple hashtag search, whatever socially you might be on or do a Google search and find somebody that way. What are the, you know, top 10 leaders of people who wrote books on certain topics? If you're thinking about it, you can find them and given the internet, it's more available to us than ever, to find ways to connect with people who have established networks, and can help you find your way into the circles where decisions and that just genuine meaningful conversation about what's happening in a space are happening. And I'm going to suggest that that's something that's going to make growing your social entrepreneur business, more full of ease and more full of grace. Certainly, this podcast has allowed me to do that. But even if I didn't have this podcast, I decided to end it for some reason, which I'm not doing anytime soon. I've learned that from this podcast, because as I've said, many, many leaders, we get hundreds of pitches every week, oftentimes from somebody who's on a leaders team or a PR firm or a podcast agency that they've hired. And I can see that when leaders are looking to bring more awareness. They've oftentimes come to the podcast and once we've had an interview, if we have a genuine connection, the opportunity to deepen that connection literally is in my lap just waiting for me to go on LinkedIn or sign up for their newsletter and send them an email. Oh, wow, that's awesome. Congratulations on the launch of your new blank. It's not that hard, but just a little bit of making it a priority. has been a real game changer. For my business journey as a social entrepreneur, number three, I want to talk a little bit about vulnerability, and how that's different than ego or narcissism. So Bernie Brown, if you don't know about Bernie Browns work, she's really helped many of us find a way to have some vocabulary about how important it is that we share. And when I first started this podcast, I was nervous about doing that I didn't want it to be about me. It's about conscious business and social impact and awareness practices. And when you put those three together a certain kind of magic and poignancy and resonance and good things start to happen for people that are wanting to do it in a way that really moves the needle and that they can stay sustain for the long haul. That was my intention, not like, let me tell you how great I am. But I think I played my cards a little, you know, Tuesday for I went too far in the direction of alcohol, just about the conversation. And the podcast really started to get more traction, and people got more engaged, when I was willing to share stories, to make it more personal, to make it more relatable. When I started telling stories of what it was like, for me, for instance, when I was, you know, first in the transition, and I had had a career as a community mental health slash, social work. And I burned out after, you know, many years in total, I was in that career for 15 years, and make a ton of money as a social worker in New Mexico. It was a great career, I learned a tremendous amount, I'm really grateful. But I needed to reinvent myself and I wanted to reinvent myself, I didn't even totally have the vocabulary for what a social entrepreneur was or what a social entrepreneur business was, wasn't even something I really totally understood. But I knew I wanted to go in that direction. Who's scary daughter when I got divorced and was in this process was like six and seven years old, she was still young. Suddenly, I was a single dad, I was really engaged in being a dad and we are doing week on week off. So had this little girl I was trying to start a business I didn't know freakin anything about being an online business owner. And, you know, still learning about social entrepreneurship and marketing and running a business and all the things the legalities of being a business owner and incorporating Oh, my god, it was so hard and stressful. And yet, my soul and my, my values were my moral sense of what it means for me to live in this moment in time as a human on planet Earth. And so many things were going on. I knew what I was being asked to do. And I was really scared. And it was really stressful. And as I've started to tell stories like that, again, not to like, satisfy my own ego or not, because I had unfulfilled wounding that needed healing, although certainly I'm in perfect and not done yet, as a human. I started sharing in the spirit of service. And in the spirit of being more accessible, you know, now 14 years in WBZ, for some reason, well, look at that guy, Paul. He's got 200 episodes and his podcasts, and there's a word printers community, and he gets referrals from these awesome leaders, right? If I wasn't willing or able to say, it hasn't been the easiest journey to get here, I am so grateful. so grateful for what my life looks like right now. It's just saying that friends over the weekend, we did a 28 mile run here in Albuquerque and I my left ankle was hurting. So I was running a lot slower than I normally would. It was a long day anyway. But it turned out to be a really long day. And I had a very honest conversation with the newer friend slash running buddy about this, just how grateful I am for the life I have now. And it wasn't the easiest journey to get here. And if I wasn't willing to tell that story, and all somebody said as well, like, Look, it can feel really unapproachable. It's disappearing, the it actually gets in the way of what I'm really wanting, which is to make social entrepreneur, business ownership has a more accessible path. But if I pretended that I just snap my fingers, and suddenly I had this great business and a great life and I can, you know, talk to my boss and go on vacation, joke, I am my own boss, and do one of these adventures that I do to the Grand Canyon or Zion National Park or whatever. It would just make it less accessible. Being aware of that your vulnerability is a gift if it's done consciously. Now, I do want to say that social media there's some reasons On this social media has tended to make us more narcissistic as a culture and as people living in this culture. So be mindful of what you're sharing in the why you're sharing it. Again, for me the vulnerability that I do bring, I'm wanting to help people understand that you can go through challenges, and that, in particular mind languages, let's say something like business and marketing. When I was trying to make my way in, I felt like everybody knew what was going on. Other people had this gene, and I didn't have it. And I was destined to like struggle for the rest of my life, if I went this path, as opposed to seeing it as a learnable. skill set. Marketing is something you can learn how to think about business and run a business successfully is something you can learn. And I share the challenges in that spirit. Not because as I said earlier, there's some massive hole in my psyche here, I need attention. I've got great people in my life, wonderful brands, great community, I've done a lot to fill my well. And when I share, it's intentional. Under sharing can be a block. And oversharing can be a lot of ego and can also be a block. But there's a sweet spot, a Goldilocks principle spot of what it means to be a social entrepreneur business owner, and to do that with care into share your journey with grace. And if you are blessed enough to have a podcast to invite your guests to do the same and help them find that sweet spot of not just the material. Here's the five things. Here's the framework. Here's the skill sets on this topic. But also, what's some of their vulnerable journey with this? And where have they faced some challenges? And how can you make it more accessible when and if you are in the opportunity of being a host or an interviewer to very sacred role. And that sense of listening for vulnerability and inviting vulnerability and creating safety vulnerability, as opposed to egotistical, narcissistic sharing. That's nuanced exploration. But I encourage you to think about how can you be vulnerable and the service to your why the reason you're doing your business in the first place, you'll make mistakes, I've over shared or sometimes shared things that people wish they didn't. I'm more skillful now. And I'm still continually on a learning journey about how to be skillful with vulnerability, but not having it on one's radar at all, I think is really going to slow down your social entrepreneur business growth journey. Number four, and by the way, these are in no particular order, is consistency. 200 episodes don't happen by accident, believe me, I love podcasting. It's one of the best business decisions I've ever made as a social entrepreneur. And it's not easy. You know, when you do guests, interviews, they're scheduling. And sometimes people, you know, I finally kind of called it quits with one person we rescheduled five times. Maybe it was six, I don't remember. And, you know, got complicated. And I said, I don't think we're a good fit right now. Right? You know, you run into scheduling issues. Or once I once or twice in the 200. A couple episodes, were just tech failures. And literally, the recording didn't work, even though there was a backup. And I thought I pushed all the right buttons, I could have sworn and pushed all there, it just gone. Had to reshoot those episodes, or, you know, meeting I do every interview, I do a pre interview where I meet with people for 15 or 20 minutes, and we get to say hi, right. And then the episodes themselves are like 5055 minute interviews, and then the process after an episode of going through the production and getting writing up all the copy and getting it posted to all the places right that is not a light, multiply that by 200. It's a time investment. Right? And if one is truly committed to the growth of your social entrepreneur business, there is a you know, what I would say is there are some people who are really good at just quick conversions, right? Boom, boom, boom, boom, boom, they use Facebook ads or like somebody who just they go on a summit and they like give the perfect talk that really inspire somebody for the first time to hear them to hire them bright. They're right on the spot. There's some People are geniuses at that. I'm not one of them. I'm just not. And I think it's harder. It's a lot of pressure to put out oneself. Instead, I'm a big fan of you've heard me say it before, if you've been listening for a while steady, loving presence in the marketplace. Take a moment to just feel that intention, steady, loving presence in the marketplace. That's how I think about any kind of marketing now. And you can do that, again. It's not about podcasting. It's about any medium, but certainly 200 episodes in and really starting to see what happens when you stay with something, especially what I call the thing in your business that's in front of the paywall. Sometimes I meet with social entrepreneurs, and they want to grow their businesses, and they tell me about this awesome thing, this incredible product or service that they built right behind the paywall after you pay the money, then you can get all the awesomeness. That's a great day. I'm glad you thought a lot about your product and your service. And it's very challenging in today's environment. If you haven't also thought about what goes in front of the paywall. The large majority of podcasts including this one are in front of the paywall there is no charge, and there will never be a charge to listen to the main aware printers podcast. It's available, it's accessible. Anybody can listen, you can tell your friends, a podcast is a pretty you don't need fancy tech, you can listen on the simplest if you can get an internet connection with even a 10 year old device or a 15 year old device where the cheapest device you could possibly imagine you can still listen to a podcast, you don't even need high speed internet, you can do it on slower internet, right? It doesn't take as much bandwidth as a video, for instance, very accessible. And it's a way that people can get a sense of who is this guy, Paul, what's going on with the where printers, I'm interested, I just got a message from somebody on LinkedIn today. Your podcast is awesome. I'm really enjoying getting to know it. And I'm a new social entrepreneur in space and have some questions for you, literally today. When you're putting your care and intention with consistency, that steady loving presence in the marketplace through time, then you don't have that pressure of like I have to convert this person into paying client right now because I came on their radar and this Attention Deficit economy. Seth Godin calls it an attention economy. I like to call it an attention deficit economy, right? There's so much noise out there and so many polls in our attention, to try to get somebody to hire you in a very time compressed kind of a way. That's not my genius. And what I would suggest you it doesn't have to be yours either. If you're willing to bring your care and your attention through time, to something that's in front of the paywall that's connected to what your products or services actually our software, this podcast, the podcast is free, anybody can listen. But I make my living offering one on one small group coaching and through the aware peers community membership, we have like 290 social entrepreneurs all around the world. So the podcast and my OPERS are connected. So what can you do with care and consistency through time and bring value to people in a way that's generous, that can be easily shared, that's inclusive, that's accessible as best you know how to do that. And to really allow yourself to do that in a consistent loving way. A such a more, at least for me aligned way to grow a social entrepreneur business. Enough about that, I'll get off my soapbox here. And let's move on to the fifth suggestion. The last lesson I learned is to know who your ideal client is and to listen to them. I was telling a client recently about when I first got started, and again, I was more in the kind of spiritual conscious entrepreneur realm and still feel a lot of affinity for that realm. But it moved more in the direction of social entrepreneurship over the past five years. There was, you know, the mindful revolution was sort of all over the press. I remember when the mindfulness revolution, Time magazine cover showed up and suddenly Google was teaching mindfulness through the Search Inside Yourself program and Google and They're people like Jon Kabat Zinn, who some people call the grandfather of modern mindfulness. We can talk about titles and all that. But when that world was really growing, I had a lot of self talk about who I was supposed to be, and how am I supposed to be talking to anybody who is interested in mindfulness and consciously, and I suppressed something that was really important one of my core values, it was there, it would come out, but it would oftentimes come out in unexpected ways, sometimes sideway, sometimes a lot of energy, because I wasn't really listening to my own values into my own sense of purpose. And these Jewish frame of reference, I was raised Jewish, it's called to Kuhn. It means like, mix, an even mix of social justice, and repair of the world to make the world to work to make the world a better place. And it's an incredibly strong value of mine. And, you know, in the mindfulness world that I saw growing so quickly, and that was getting a lot of attention. Yeah, making the world a better place was kind of in there in a light touch way. But the real granular conversations about inequality were lackluster, in my opinion. And I really struggled with that I wanted my business to grow. Like I said, earlier, I was a new social entrepreneur coming from community health, mental health and social work and, and I was afraid to do it wrong, wrong in quotes, I needed the money of a successful business, to replace my community mental health career, I wanted the sense of purpose and meaning. So I was afraid to really own what my values were and who I was really here to serve. And the honest truth was, I wasn't here to serve everybody who is interested in mindfulness and consciously and then are back now I have vocabulary, there's a lot of people in that space that are very kind of focused on themselves. And you know, feeling better, feeling a sense of meaning, but don't really have a robust commitment to making the world a better place. And that wasn't a good fit for me. And it took some painful lessons to kind of wake myself up and or to get woken up and to find my courage to say, now I can say that, you know, my personal values, I call it to Kuhn. In the aware printers, language, we call it inclusion, right? With a real awareness of these granular inequalities and how they're baked into the system that we have inherited, and how much suffering that that causes if somebody is not interested in that conversation. They're not a good ideal client for me. And as I've owned that, there are certain people that like, you know, I really have a hard time with Paul Zelizer, and aware printers, I'm okay with that. Hopefully, I'm being more skillful about claiming, I think some of the ways I contributed to that, um, some of those challenges that I've experienced about who my ideal client is and isn't, is, like I said, I was afraid to own this value. And I was afraid to really say this is my ideal client. If this isn't in the mix, this being cocooned social justice, inclusion. That's not an ideal client. For me. Now, I can see that I can tell a story like this. And I can just tell it pretty matter of factly. But back in the day, this was a very push pull challenging conversations, especially given my own anxiety and uncertainty about actually making a living doing this work. I have a better grounding. Now. I have a reputations podcast been going to 100 episodes. Turns out, there's a lot of people. I was thinking this way before Black Lives Matter and George fluids, murder and so many other situations that have put some of these issues more into everyday conversation in the conscious living world. But these, at least internally in my being these were issues before, it was as common to be talked about and even now, I'm on the more robust end of the continuum compared to some of my peers, and I'm okay with that. I know what my ideal client wants and where he or she or they are in relationship to some very key issues and I'm speaking to that. person when I do this podcast or write a newsletter or post something on social media, or even get feedback, when somebody has hired me, I'm pretty mindful of who my ideal client is. And if they're not my ideal client, I can relax about that and help them find somebody who is a better fit for their knee. And I want to really encourage you to spend some time if it's, if you're in a either place of less clarity, you're not exactly sure both on a demographic basis, that is things that would show up like on a sentences, a census, US somebodies occupation and where they live, their address and how old they are, their gender, how much money they make, etc. Versus the psychographics. Like, what do they like in terms of their attitudes and how they're wired to view the world that what they value that isn't tangible, etc, etc. If you're not 100%, clear there, do some work. And if you need to get some help with that, because it's really important, and it'll bring much more grace and ease in the process of growing your social entrepreneur business. And I can say, I'm pretty happy guy these days in business feels good. Feels like I'm so grateful. And a big part of it is because I've stopped trying to appeal to people that I'm not a fit for. Instead, I help those folks find somebody who is a fit. And if somebody is interested in the kind of things that for instance, do include this social justice, social context, social impact, robust commitment here. They're oftentimes really excited when they find this podcast, they hear about the work that I do they understand what my values are. And there's an easier pathway to people who are a fit for my work finding that I even exist that this podcast is here, they can find, you know, what does this guy offer. And that all happens with much more grace and ease than when I was in a more ambivalent, and was just less able to own claim, name, and talk about who my ideal client is. What I wish for you listeners is a more honest, a more graceful pathway to knowing who your ideal client is, your ideal customer is and to be able to just find the courage, and also trust that this will actually help your social entrepreneur business grow, as opposed to hurt it. And I got some bad advice and just wasn't surrounded by the right people for me early on. And that really made it a much more challenging journey than it needed to be. So that's what I got for you 200 episodes, I'm still in awe. Still, in just a place of deep gratitude. Again, nothing I share today is really about podcasting. I learned a tremendous amount through these past 200 episodes. But all five of these things I just shared, you can do them with any marketing or any communication tool that you have available to you or choose to use. Again, the five suggestions are deep and honest dialogue, connect with leaders. Vulnerability versus ego, consistency, be willing to start, be willing to learn, but you know, get started and stay with it, you're worth it. And now last one is know your ideal client and really listen to them and turn down the volume on somebody who's less than an ideal client. You could use a little bit of support and helping to make sense for what are your marketing strategies? How can you find one that really feels like a good fit one that you can stay with one that's effective to grow your social entrepreneur business? I do one on one coaching. For people that share these kind of values. I don't do a lot of them. But I do have an opening right now. You can find out more by going to Paul Zelizer calm and check out my services there. If you think you might be a good fit, reach out, and let's talk about how you may get some support to find your way of being in the marketplace in a steady loving way. Where you can be writing that 200 blog post or saying this is my 200 YouTube video and I just love what I've learned here. Or you can get to your 200 podcast episode and really get to celebrate that it's working, that you're having both the impact and making the income that your heart is asking for. So for now, I just want to Thank you so much for listening. Please take really good care in these intense times. And thank you for all the positive impact that you're having in our world.