142 | Taking Your Social Mission from Talk to Action with Myriam Sidibe
Our guest today on the pod is Myriam Sidibe. Myriam's life work has been to infuse values and social purpose into marketing campaigns, aiming to spark positive social change. While at Unilever, she launched Global Handwashing Day with it's Lifebouy brand bringing it to millions of people and bettering hygiene and health outcomes around the globe. She's taken a similar approach with Pepsodent and Knorr bouillon cubes, helping improve health and oral hygiene in Africa. Her new book is Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose.
Awarepreneurs is a popular conscious business and social entrepreneur podcast. You can find out more at www.awarepreneurs.com.